PORTE + HALL
CONTENT STRATEGY + EXECUTION, UGC CURATION + REPURPOSING, SOCIAL SHOPPING OPTIMIZATION, SOCIAL AUTOMATION, CAMPAIGN + GIVEAWAY STRATEGY, NEW PRODUCT LAUNCH STRATEGY
VISION
Porte + Hall, a high-end e-commerce brand of designer mats created by Stafford Meyer, sought a comprehensive social media strategy to achieve multiple objectives. These included leveraging user-generated content (UGC) and influencer partnerships to build brand authenticity, expanding their organic follower base, and driving e-commerce sales. Additionally, they needed expertise in managing social media campaigns for events like giveaways and new product launches, while optimizing their organic presence for seamless shopping experiences.
RESULTS
Gained 48K+ new followers — from 32K to 80K
Boosted engagement rate from 0.2% to 1.5%
Drove 800+ giveaway submissions
Strategically implemented authentic UGC content
CREATIVE
APPROACH
We grew Porte + Hall’s social presence by leveraging UGC, influencer content, and elevated visual storytelling. To drive product discovery, we implemented shoppable tags across posts, Reels, and Highlights, making in-app purchases seamless. We also launched targeted campaigns—including giveaways and home decor content series—to boost engagement and reach. For new product drops, we tested teaser content, pinned banners, and Highlights to find what converted best.
