MANTRA YOGA COLLECTIVE
ORGANIC + PAID SOCIAL STRATEGY, CONTENT CREATION, AD TARGETING + LOW-SPEND PAID MEDIA, COPYWRITING + COMMUNITY-FOCUSED MESSAGING, STUDIO PROMOTION + LAUNCH SEQUENCING
VISION
Following a successful online pivot during the pandemic, Mantra Yoga Collective, an Austin-based yoga studio founded by Laura Teal and Amy Hogan, aimed to leverage social media to celebrate the grand opening of their new studio space, "The Retreat." Their strategy focused on generating brand awareness, attracting new students with an introductory offer, and driving in-studio participation by promoting events and classes through social media channels.
RESULTS
80K+ monthly Instagram impressions
+5% month-over-month audience growth
11% engagement rate sustained across campaign
250+ average monthly website clicks
Fully branded social rollout, from paid to organic
CREATIVE
APPROACH
To promote the grand reopening of their studio, The Retreat, we built a warm and inviting online presence rooted in community. A low-spend paid strategy boosted buzz-worthy Reels and offers to attract aligned yogis in Austin. We paired that with behind-the-scenes content, event promotion, and storytelling that reflected Mantra’s values of inclusivity, mindfulness, and connection—making sure returning members felt welcomed home.
