CANINE STATE OF MIND
SOCIAL / CONTENT SCRIPTING / PAID SOCIAL / SEO
VISION
Canine State of Mind, led by dog behavior expert Sasha Armstrong, wanted to position itself as a leading resource for dog education — helping owners better understand and connect with their pets.
To get there, they needed to grow brand awareness, increase Instagram engagement, drive website traffic, and successfully launch new educational products including a masterclass and a book.
APPROACH
I developed a community-driven social strategy built around educational, high-value content — boosted reels, carousels, and downloadable training guides designed to attract and nurture followers.
To support lead generation and sales, I implemented DM automations and crafted full-funnel launch campaigns for the masterclass and book, guiding audiences seamlessly from discovery to purchase.
RESULTS
20% ENGAGEMENT RATE
DOUBLE AUDIENCED IN 3 MONTHS
1M+ REEL VIEWS
100 EMAILS / MONTH
1,500 CLICKS / MONTH
