MANTRA YOGA COLLECTIVE
THE PROBLEM
Following a successful online pivot during the pandemic, Mantra Yoga Collective, an Austin-based yoga studio founded by Laura Teal and Amy Hogan, aimed to leverage social media to celebrate the grand opening of their new studio space, "The Retreat." Their strategy focused on generating brand awareness, attracting new students with an introductory offer, and driving in-studio participation by promoting events and classes through social media channels.
THE SOLUTION
To promote the grand reopening of their studio, The Retreat, we built a warm and inviting online presence rooted in community. A low-spend paid strategy boosted buzz-worthy Reels and offers to attract aligned yogis in Austin. We paired that with behind-the-scenes content, event promotion, and storytelling that reflected Mantra’s values of inclusivity, mindfulness, and connection—making sure returning members felt welcomed home.
WHAT WE MANAGED
ORGANIC + PAID SOCIAL STRATEGY
CONTENT CREATION
AD TARGETING + LOW-SPEND PAID MEDIA
COPYWRITING + COMMUNITY-FOCUSED MESSAGING
STUDIO PROMOTION + LAUNCH SEQUENCING
BRANDED VISUAL DIRECTION ACROSS PLATFORMS
THE CREATIVE
THE RESULTS
🌱 80K+ monthly Instagram impressions
🌱 +5% month-over-month audience growth
🌱 11% engagement rate sustained across campaign
🌱 250+ average monthly website clicks
🌱 Fully branded social rollout, from paid to organic
