LEGACYBOX
THE PROBLEM
Legacybox, a DTC brand helping families preserve old tapes and photos, needed a social media strategy that matched the emotional weight of their product. They wanted to collect and showcase authentic user stories through UGC, but didn’t have the infrastructure or content strategy to make that happen. Simultaneously, they were looking to test and scale influencer partnerships — but lacked a system for vetting creators, tracking ROI, and ensuring content aligned with their brand’s emotional storytelling.
THE SOLUTION
We built a two-part strategy centered on storytelling: one stream focused on UGC collection, the other on influencer marketing. First, we launched a gated Facebook group to generate leads and source emotionally resonant stories, then repurposed the best content across Legacybox’s social channels.
Second, we tested influencer scripts across Story formats, tracked performance to identify top partners, negotiated contracts, and scaled the campaign with high-ROAS creators. The result was a cohesive and high-converting content engine rooted in customer voice and nostalgia.
WHAT WE MANAGED
ORGANIC SOCIAL STRATEGY + MANAGEMENT
UGC COMMUNITY DEVELOPMENT
INFLUENCER SELECTION, MANAGEMENT, + CONTRACTING
PAID WHITELISTING STRATEGY
COMMUNITY MANAGEMENT
PLATFORM MANAGEMENT + CONTENT REPURPOSING
THE CREATIVE
THE RESULTS
🌱 300%+ return on ad spend from influencer content
🌱 $1M+ in influencer revenue in under 10 months
🌱 25% increase in organic audience growth
🌱 1.5k+ UGC submissions through gated Facebook group
