SUNSET VIBES SWIMWEAR
ORGANIC SOCIAL STRATEGY + MANAGEMENT, COMMUNITY MANAGEMENT
VISION
Sunset Vibes, an inclusive swimwear brand founded by Denise Foley, wanted to amplify awareness and build a vibrant online community celebrating body positivity for women with C-cup+ sizes.
RESULTS
Established a strong, values-driven brand identity across social channels
Created a foundational content library and production framework for future growth
Strengthened community engagement through authentic storytelling and founder visibility
Positioned the brand for long-term social success rooted in confidence and inclusivity
CREATIVE
APPROACH
We developed a comprehensive social strategy rooted in storytelling, culture, and confidence.
The approach involved building a cohesive visual identity inspired by the brand’s Brazilian roots, crafting content pillars showcasing real women wearing Sunset Vibes, and spotlighting Denise’s story.
By unifying the brand’s visuals and championing the inclusive vision behind the brand, we ultimately deepened audience connection and social engagement.
