UNALOME YOGA
{ ORGANIC + PAID SOCIAL STRATEGY, USER-GENERATED CONTENT SOURCING + CREATION, AD TARGETING + MEDIA BUYING, COMMUNITY MANAGEMENT + GIVEAWAY STRATEGY, COPYWRITING + CAMPAIGN PLANNING }
VISION
After launching in fall 2024, Unalome Yoga — a new wellness brand offering elevated, non-slip yoga towels — needed help turning their beautiful product and branding into an engaging online presence. As a brand-new business with no social media strategy, they were looking to build early awareness, grow their audience, and drive qualified traffic to their site.
With limited brand recognition and a lean marketing budget, Unalome needed a foundational strategy that prioritized visibility, community building, and scrappy experimentation to set the stage for long-term success.
RESULTS
96K+ impressions from paid social
4,210+ link clicks to site
59% Instagram audience growth in 6 months
12K–15K monthly organic reach on Instagram
UGC library built from scratch, with diverse creators + content types
CREATIVE
APPROACH
Our first priority was launching Instagram, Facebook, and TikTok with a focus on high-quality visuals, community-driven messaging, and strategic growth.
Because video assets were sparse, we quickly built a UGC program from scratch. As a yoga teacher, I created polished, on-brand content that reflected the product’s real-life use and language. I also sourced and directed external creators — writing briefs, developing shot lists, and curating a library of scroll-stopping assets to power both organic and paid efforts.
These content systems became the foundation for low-spend, high-impact ad campaigns that grew awareness, drove traffic, and set the stage for long-term brand growth.
