CANINE STATE OF MIND
THE PROBLEM
Canine State of Mind, led by dog behavior expert Sasha Armstrong, wanted to become the top resource for dog education. Their goal was to empower dog owners, helping them understand and connect with their dogs for a more balanced relationship.
To achieve this, they needed to boost brand awareness, grow their Instagram following, drive website traffic, increase engagement, and support the launch of new educational products like a masterclass and a book.
THE SOLUTION
We built a loyal community with engaging, boosted Reels and Carousels offering valuable dog training tips to attract new followers and establish authority. To nurture connections and generate leads, we offered free downloadable guides as lead magnets, streamlined with DM automation. For impactful product launches like the masterclass and book, we crafted captivating Reels and implemented a full-funnel strategy with automations to guide customers through their purchase journey.
WHAT WE MANAGED
SOCIAL
CONTENT SCRIPTING
PAID SOCIAL
SEO CONTENT
THE CREATIVE
THE RESULTS
🌱 20% ENGAGEMENT RATE
🌱 DOUBLE AUDIENCED IN 3 MONTHS
🌱 1M+ REEL VIEWS
🌱 100 EMAILS / MONTH
🌱 1,500 CLICKS / MONTH
